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Why Hiring A Professional Blogger Is A Smart Move

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Getting your corporate message out in an increasingly crowded marketplace means one thing: blogging. So, do you need to hire a professional blogger?

Hiring a professional blogger is an option many businesses, especially startups, choose to boost their brand identity and customer engagement.

Many sites have an underused blog page with a few well meaning but under written articles. Often written when the site was first published the blog page gathers dust waiting until someone has time to do something with it, which tends to result in sporadic and poorly written content.

Keeping up blogging is hard work. I mean, thinking up a new angle on your business, researching keywords, constructing a well written article and then publishing it on social media, well, it’s time consuming isn’t it?

Most business owners want to get on with the job in hand. That is, running their business. Who has time to blog? And is it really that important?

In short. Yes it is.

It’s how your clients find you! Think about it: how do you find information online? You probably run a search using a key phrase related to the information you’re looking for. How do you get those key phrases out there without cramming it into your web pages?

Blogs are a great way to add all that handy information that your customers are looking for. This article itself is designed with the search term ‘Hire a professional blogger’ in mind. See how many times you spot that in the copy! Also, where did this article chart in Google (or whatever search engine) when you ran a search and what was the search term you used?

A professional blog writer should bear lots of things in mind to target new business.

  • Who is your target client?
  • What is their pain point and how can you help?
  • What terms do they use to find services like yours?
  • How much time do they have to read your information?
  • What questions are they asking?

Using a professional blog writing service means you can delegate the arduous task of creating content to someone who knows how to do it effectively.

Yes, it will cost you more money than doing it yourself. But the return on financial investment can be great and the time saved is, well, you don’t need me to tell you it’s invaluable.

Where Do You Hire A Professional Blogger?

You’ve probably heard about the content mill sites where you can hire a blogger for a very affordable price. UpWork, Fiverr, PeoplePerHour, Hirewriters. These sites are all packed full of people happy to write as much content as you can throw their way for relatively low pay.

These can be decent places to find a professional blogger. But, you also have to sort though a lot of muck before you uncover that gold.

Most writers on the content mill sites are those who are happy to write for the lower price point. Many are from countries where English is the second language, or is used differently. Many are also English speaking students from around the world looking to top up their bank balances. What this means for the purchaser is, you often get content that is written in a style that might not quite sit right with your audience.

Indian subcontinent English, for example, is very different to native English.

In my experience, most writers who get work done on one of these sites tend to have to rewrite or re-edit it themselves to get it up to scratch.

The best option is to use a professional blog writing service with experienced and qualified copywriters. A proper writer will cost more than the content mills, of course. But you will  get professionally written web content (or marketing content, whatever you need) that is ready to publish as soon as you receive it.

A good blog writing service will also match your brand voice, provide consistent quality and offer additional research such as search engine optimisation (SEO) as standard.

Here at Sentient Creative, we offer professional blog writing services for all businesses. Large or small, corporate entities or family run operations, established or startups.

If you’re looking for well written marketing content, we have pro bloggers who will be happy to work with you on your project.

Get in contact to discuss your content needs with one of our content experts. We’ll be happy to listen and offer you the best options for you.

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